When thinking about the development of a good question to ask the candidates in the CNN/YouTube debate, it helps to have some good models in addition to understanding some of the pitfalls that are to be avoided. We want to develop questions that pop out at the reviewers in the hopes that they will be selected! The following videos each utilize a particular technique that sets them apart from the standard, run of the mill questions (which isn’t to say that the videos are perfect). There are many ways to make your question stand out–link to other good YouTube videos in the comments section!

Technique #1: Use other media like photographs or video clips

We can integrate material that is in the public domain into the :30 question, as in the clip of Eisenhower above. If you can find a short clip, or an evocative photograph, or a snippet of a song that underlines the power of your question then it’s more likely to gain attention.

Technique #2: Use demonstrations and props.

An old saying used in teaching people how to write effectively is “show, don’t tell.” That saying is even more applicable to a visual medium like YouTube. A few well deployed props can demonstrate what you’re saying in a powerful way without getting in the way of the question.

Technique #3: Use location shots.

Brief images of locations relevant to your question give greater context to the issue you are trying to raise. The example of the check cashing business in this video confirms the author’s point about the spread of these “predatory lenders” instead of “mainstream banks.” Remember, we’re a bit constrained as far as places we can shoot; are there places on campus or in Winston-Salem that we can utilize?

Technique #4: Use monkeys.

They really are incredibly cute, aren’t they?

Technique #5: Use on-screen graphics and text.

Snagging quotes and statistics from newspapers and experts is a great way to enhance the credibility of your question, as well as provide a little extra sharpness. We can do voiceovers as key information scrolls across the screen.

Technique #6: Use humor.

Not all topics lend themselves to political humor, but jokes often reveal truths that are hard to convey in ordinary conversation. YouTube really thrives on funny stuff, so if you can appropriately utilize humor in your video question, then there are increased chances that your group’s question will be picked.

Obviously, you won’t want to use all of these techniques–pick and choose sparingly to make your question stand out. And don’t feel confined by these techniques…there are many other ways to increase attention to your question, so be creative.